Farm Advisor sales training across four cities

Summary

Delivered across Burewala, Pakpattan, Sahiwal and Sadhoke. Farm Advisors developed customer understanding, territory planning, target management, relationship building, consultative selling and stronger field execution.

Challenge

Farm Advisors were trained inconsistently across regions, producing uneven advisory quality and unpredictable conversion in the field.

Intervention

A standardised Farm Advisor curriculum rolled out city by city: customer understanding, territory planning, target management, relationship building and consultative selling.

Audience

Farm Advisors and field supervisors

Delivery

Multi-city workshop rollout with practical field exercises

Outcome

A common capability baseline for Farm Advisors and a repeatable rollout model the bank can run again with new joiners.