Sales channel management, Burewala

Summary

OAS participants worked on sales forecasting and planning, customer segmentation, lead generation and conversion, target management and performance tracking through structured field visits.

Challenge

Territory plans existed on paper but were not being tested against real field visits.

Intervention

Forecasting and planning worked through live, structured field visits with segmentation and conversion tracking.

Audience

Officers Agri Services (OAS)

Delivery

Workshop plus structured field visits

Outcome

Territory plans validated in the field, with tracking each officer could maintain.