Sales channel management, Sadhoke

Summary

A two-day training for Officers Agri Services covering customer segmentation, sales forecasting, channel management, lead generation, target setting and field performance, supported by exercises and collaborative discussion.

Challenge

Field officers were managing channels by instinct rather than structured forecasting and segmentation.

Intervention

Two days of applied channel management: segmentation, forecasting, lead generation, target setting and performance tracking.

Audience

Officers Agri Services (OAS)

Delivery

Two-day in-person workshop

Outcome

Officers left with a working forecasting and channel plan for their own territories.